THE Seed Scheme – blooming the success for 700 women-led enterprises in rural Australia since 2019


THE Rural Woman is inviting women who would like to participate in a 12 Week Business Activation Program to start or grow a business to apply for participation in THE Seed Scheme.


This program is for those who are ready to grow their business or even an idea for a business you may have.


We are inviting you to submit an Application to THE Seed Scheme Program.


Perhaps you have been looking for support to start your business or bring that big idea to life or get an enterprise that matters to you off the ground or increase your reach and impact and improve profitability, management and your business generally. You will be given the opportunity to connect with likeminded women who are sharing this journey and growing together.


THE Seed Scheme is one of the most exciting female-led projects in rural Australia and this is your chance to get involved!

Can we support you in your idea, enterprise or business for 1 full year?

So many courses and workshops and experiences are short lived – you get all hyped up and full of excitement and then the daily grind kicks in!

What if you could get that same buzz AND great support/advice/mentoring and skills development, week in week out – and receive full support for 12 weeks, to get you stability, certainty and confidence back into your growth.

Getting started – and keeping going can be a challenge and what we’ve learned from delivering support to thousands of rural women in the last 5 years, is that consistency is key to success!


Applications are open now for those interested in this program.

To prepare your questions you can download a PDF version of them here.

We Want These Kind Of Results For You!

THE Seed Scheme has now supported more than 200 rural women to start or scale their businesses and the results are in – when you do the work, you get results… like some of the amazing things we we know about..

  • achieving national media exposure resulting in new customers and recognition
  • doubling revenue in six months
  • buying out the boss and expanding the business
  • pivoting easily in a pandemic to triple the business growth
  • starting with a crazy idea that has become a recognised brand
  • new customers daily for a small online business without a website
  • best sale result ever despite all the odds being stacked against it

Cost to participate

THE Seed Scheme is delivered with two cost effective options and a terrific continuity for ongoing support.

THE Course
Participate in THE Business Activation Course for just $1100. Includes all the materials and weekly calls.

THE Mentoring
Parcticpate in THE Business Activation Course and receive group mentoring in an allocated POD for just $2200. Includes all the materials, weekly calls plus fortnghtly group mentoring calls with a dedicated coach.

THE Continuity
When you complete the course you choose:

  • Remain a member of THE Community – free
  • Join BLOOM to continue your development $48 p/mth
  • Continue in your POD and receive monthly group mentoring calls. $110 p/mth

To be eligible you must be willing to:

  • Commit to the 12 weeks intensive, as many of the online training as possible
  • Participate in THE Welcome Weekend and give it 100%
  • Sign an agreement to solidify your commitment to your growth
  • Pay your entire course fee upfront and prior to the commencement of the Activation Program.
  • Do the work that’s required to get products/services ready to sell with our support
  • Try new things
  • Focus on doing what you love, being of service, profitability, and scalability

THE Seed Scheme is ideal for women who are:

  • Wanting to start a business (while still employed)
  • Currently self-employed but want to take their business online
  • Full of ideas but don’t know where to start
  • Impacted by drought, fire, flood and COVID-19
  • Wanting to make an extra $15,000-$55,000 per year doing what they love
  • Interested in value adding an existing product
  • Seeking off-farm income
  • Have an existing business but have hit a ‘plateau’
  • Are feeling overwhelmed with how to work ‘on’ their business
  • Committed to their own development
  • Confident in their skills but don’t know how to monetize them
  • Wanting to take your knowledge/skills and turn it into a business
  • Creative and want to turn their hobby into a business
  • Experiencing isolation
  • Nearing retirement and want to create something for the future
  • Tech fearful, but willing to try
  • Trying to start a business but not getting traction
  • Dipping your toe into business and wanting to take it further.

We encourage ALL women who are ready to take action and get their idea into reality but we particularly encourage applications from women who are:

  • Aged 55+
  • Aged 18-25
  • Indigenous
  • Migrants or newly arrived
  • Living in town/village or on farm
  • Unemployed or under-employed.


  1. Complete the online application form. You will be taken to this form when you click the ‘apply now’ button or it’s on this page too.
  2. Think about the following questions so you are clear on what you want to achieve by participating in THE Seed Scheme!
  • What is your DREAM. Where do you see yourself in 10 years time?
  • Who is your ideal customer
  • What exactly is our ideal product or service. Or what do you want to sell?
  • What is your financial goal in the next 12 months

If successful you will receive

  • Access to the 12 Week Business Activation Program, delivered with a mix of pre-work and also online (LIVE) which will help you build the foundations of your successful business
  • A fun Welcome weekend shared with the Cohort, delivered online focusing on planning, pitching and team building!
  • Weekly LIVE online mentoring and training in business and technology
  • Access to an online platform giving you CONNECTION to your Cohort Members and other women in our community.  You will have the ability to promote your events, business and activities within this platform.
  • Access to a network of hundreds of rural women across the country who are also starting/running their own business.
  • A curated learning plan that includes 24/7 access to hundreds of hours of recorded training videos in marketing, sales, financial management, product development, events, social media, mindset and business


Tools To Ensure Submission Success

THE Seed Scheme is one of the most exciting female-led projects in rural Australia and this is your chance to get involved!