Micro-Enterprise Founders are women drawn from across Australia who have an idea or a passion for starting a new venture and require seed-funding and support to get started!

Founders will be selected through a competitive application process for the region/area of the Sponsoring Partner’s choice.

Priority will be given to women who are:

  • Living in a Rural Regional or Remote locality
  • Wanting to start a business (while still employed)
  • Currently un-employed or under-employed (part time/casual
  • Aged 55+
  • Indigenous
  • Impacted by drought
  • In an area of high socio-economic disadvantage
  • From a migrant or refugee background
  • Seeking off-farm income
  • Interested in value adding existing product
  • Experiencing isolation
  • Demonstrating a willingness to invest in themselves
    (20% of cost of program $6/week for first 12 months)
  • Products and services sold through the platform incur a 12.5% fee which Founders must consider in their pricing


  • Founders must agree to participate fully in all aspects of the program and make a commitment to meet deadlines and follow the established program
  • Founders must ensure they have good access to internet
  • Founders will contribute 20% of the cost to participate – $6/week to the Scheme to ensure they have ‘skin in the game’ and are used to paying a monthly fee. Once the seed-funding period ends they will be required to pay $48/month for continued access to weekly training, support and the technology beyond the initial 12 months
  • Founders agree to launching at least 1 product or service during the course of 12 months with a focus on doing what they love, being of service, profitability and scalability
  • Products and services sold


We believe what goes around comes around and it makes smart business sense to develop regenerative practices in business.

It’s why all Founders products and services are listed in THE Rural Woman Marketplace which is promoted to encourage rural women to buy from each other fostering the #livelocalgrowglobal movement.

It’s also why we have a re-funding model built into THE Seed Scheme, ensuring the funded Founders are returning the support they received (paying it forward) and that the business is reinvesting in the growth and expansion of our programs and technology.

Of the 20% contributed by Founders:

25% = 50% scholarship for 1 Australian Woman in 2019/2020 Seed Scheme

25% = contribution to a Micro Finance Project in a developing nation to support women into micro-enterprise

50% =contribution to a ‘Growth Funding Pool’ whereby Founders can pitch for loans to grow their micro-enterprise to the next level