“From Little Things Big Things Grow”

THE Seed Scheme is one of the most exciting micro-focused projects in rural Australia!

During the first 12 months, THE Seed Scheme expects to enable the development of 700 rurally based, women-led online micro-enterprises, nationwide, injecting $17.5 Million or more into the rural economy and returning enormous social value to the participating Founders, Sponsor Partners and their communities.

Perhaps you are a rural woman who has been lacking the support you need to start or scale that online business.

Maybe you are a rural business or organisation who wants to re-invest in the economic and social structure of your community.

There is a place for everyone in THE Seed Scheme; everyone who is passionate about effecting real, grassroots change in rural and regional Australia!

Submit an enquiry by selecting any of the buttons on this page and I look forward to partnering with you to achieve great things in small ways!

May you bloom where you are planted,


Rebel Black
CEO & Founder
THE Rural Woman


Our goal is that through training, mentoring and community support, every online micro-enterprise Founder achieves:

  • Clarity  in her vision and ambition, in her product/service, in her financial goal and profitability, in her marketing and sales processes,
  • Confidence in herself, to take her product/service to market, in her ability to succeed
  • Connection to the tools and training she needs to achieve her goals, the technology required to take her product/service to market and manage it effectively, to other micro-enterprise Founders for mutual support, advice, collaboration and encouragement, connection to Sponsor Partners and their extended network


  • Enables the development of 700 women-led online micro-enterprises in rural and regional communities in 12-18 months
  • Injects $17.5 million or more into the rural Australian economy in the first year
  • Provides 12 months FREE business and leadership training and weekly mentoring
  • Returns social and economic value to small towns, villages and regional centres nationally
  • Provides a regenerative online eco-system to ensure the success of the micro-enterprises
  • Establishes an online superstore-marketplace by rural women, for the world creating new market opportunities for micro-enterprise
  • Encourages and supports collaboration between all enterprises
  • Empowers micro-enterprise founders to #livelocalgrowglobal and share their extraordinary talents, intellect, skills, products and services to serve a much wider audience
  • Will support the emergence of powerful micro-enterprise clusters in local communities through strategic investment and partnering


We expect, from the work we’ve been doing with women in business for the past 4 years and from ATO data, that the average first year annual turnover will be $35,000 with turnover ranging from $15,000 – $55,000. 

Our goal will be for 60% of Founders to achieve average or above turnover goals with profitability as a core focus. With a scaffolded support and education approach, we expect that a percentage of our micro-enterprise Founders will go on to become small businesses 

and a further percentage will become medium businesses which will see the economic and social impact of this Scheme expand exponentially in years and decades to come. 



THE Rural Woman’s mission is to re-imagine connection for isolated people and to enable rural women to both #livelocalgrowglobal and #bloomwheretheyareplanted.

Since launching in 2014 the team has been delivering award-winning world-class mentoring, training and coaching in business, leadership and personal development. With the head office located in the outback opal mining town of Lightning Ridge, NSW, the business has a team of 15 across Australia and Asia including coaches, administrative, tech and training consultants, a membership of 100+ active users and a weekly reach of 20,000, THE Rural Woman is a rapidly expanding influencer and activator in the use of technology and micro-enterprise to catalyse the renewal of rural communities in Australia and across the world.

In 2015 we were recognised as a Regional Online Hero by Google and Regional Australia Institute and in 2016 we won the Lexus & Collective Hub Start Up Award and in 2019 we were awarded the Coup De Coeur Du Jury at the Women in Tech Awards in Paris.